February, 2015
WHY IT’S VALUABLE TO EMBRACE YOUR “WHATCHAMACALLIT”
(BRAND THAT IS)!

Has your brand been “added onto” by other’s influence, needs, values? Have you relied on committees with their mega opinions, deciding what your brand thumbprint looks like? That’s what we call in visual-land a “whatchamacallit”. Stories that have more than one “I”. It’s now very valuable to embrace, to get up close and personal with this “brand being” so you can shape shift it back into the strong essence it once was.
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