June, 2015
VAL-YOU STORYTELLING: FEATURE YOUR BENEFIT INSTEAD OF YOUR FEATURE.
Your ideas, services, products, knowledge…your story; are you telling benefits or merely features? The big difference is between the “about” and the “how” in what you do or give. “About” = feature. “How” = benefit. Benefits give value and value is how you shine YOU!

James Cash Penney says: “It is the service we are not obliged to give that people value most.”  That “service” is the something unique or extra that only you can offer as you solve their needs…your benefit.  This benefit is usually something marked by your passionate point of view, which makes it so much “more”; your value. As you look at “features” vs. “benefits” there are some distinct basic traits for both. Continue reading →