April, 2015
STORY MESSAGING “CHANGE”: A CAUSE TO “RUN BACK TO THE BARN”?

If you have ever done any horseback riding you know if your stead is “spooked”, it tries to flee, and it races towards familiar safe grounds…the barn, with or without you.

Just like in the movies, the horse comes back sans rider, back to the barn where there is a familiar stall, food, safety, and a beautiful concerned heroine or sidekick. When “change” rears its head, most folks think of “what is familiar that makes me feel safe”? Right back to the “barn”…the old ways, the KNOWN ways that are now stagnant, no longer productive, not working any more (but feel real safe!). Continue reading →