March, 2015
IMAGINATION: EXIT THE ORDINARY AND EXPRESS YOUR
“EXTRA”-ORDINARY.

Muhammad Ali used outspoken creativity to market his brand…one of the greatest heavy weight champs of the world, by broadcasting his gracefully swift and powerful moves with quotes like “float like a butterfly, sting like a bee”. How does a boxer resemble a “butterfly”? His words painted a clear creative visual of exactly how he fought and won…a great example of vivid imaginative story telling. Continue reading →