February, 2015
WHY IT’S VALUABLE TO EMBRACE YOUR “WHATCHAMACALLIT”
(BRAND THAT IS)!
Has your brand been “added onto” by other’s influence, needs, values? Have you relied on committees with their mega opinions, deciding what your brand thumbprint looks like? That’s what we call in visual-land a “whatchamacallit”. Stories that have more than one “I”. It’s now very valuable to embrace, to get up close and personal with this “brand being” so you can shape shift it back into the strong essence it once was.
Your brand seems to have multiple non-aligned parts; legs, arms, eyes, mouths, now a diluted powerless message: a “whatchamacallit”. Why embrace this “non you”?
First off, give yourself the recognition of recognizing the need for change…a few good “embraceable now” activities to ignite shift:
1. Now is the time to re-appoint yourself as the one and only person to guide and lead your brand, you are the brand “captain”. Your brand comes from your passion, your values.
2. Now you know “it” needs to evolve in a positive manner…awareness is everything (you will get nowhere by getting frustrated). You are “stuck” not knowing why your messaging is not effective. Without a spec of judgment you can list AND actually doodle / draw the personality traits of your current communications. The style, content, the being of your brand. Create an “awareness” personality list. (Send me your doodle “whatchamacallits”…I love creativity!)
3. Now you can jot down all “contributions” and see what people have seen and not seen of your value. Committee feedback is good when taken as “feedback” and not dictate. Everyone has their own way of communicating and wanting to voice opinion, gain power, show their knowledge. Look at the feedback and see where there have been attempts to define value. These show a need for you to clarify your vision. Take the items that belong to you and strengthen them, leave the rest behind.
4. Now you have a marker that lets you see that you need to define your brand via your unique value, not someone else’s (end the “me too” mimic of your competition). Instead of keeping on by adding on, find the core of what is not working and clear up that vision…then get moving again! This takes trusting your gut, after considering “all that input”, find out what feels great to you…that will ignite your greatest success.
5. Seeing your discoveries: One great way to really “see” as well as show others is to create quick visuals sketches or doodles of your present pros and not-so-pros. Seeing is believing as well as a tool to get everyone on the same page…simplify by talking visual communication. Start a visual “journal” of your communication messages and style so you can check your brand messages at any moment in time to see if it has adopted any “extras”.
Time to stand your ground. Your message is your story, not someone else’s story. Thank that “Whatchamacallit” by now lovingly shifting it back into your unique essence!
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II’m Paula Brown; Visual Scribe / Feng Shui practitioner / Author / Animal Communicator. I am a visual storyteller showing you how to IGNITE YOUR STORY, YOUR ENERGY, YOUR WELL-BEING for both business and home. My site is: www.chilightful.com Connect on: LinkedIn, Twitter. and you can “like” my facebook page at: www.facebook.com/ChiLightful
